Thriving sporting goods store for sale in Juneau County, WI—perfectly located between Castle Rock and Petenwell Lakes with access to 27,000+ acres of public land. This well-established business offers bait, tackle, firearm (sales, consignment, repairs), bows, feed, outdoor apparel, and seasonal gifts. Popular year-round with hunters, anglers, campers, ATV/snowmobile users, and holiday shoppers. Strong vendor relationships with top-name brands. Very affordable/transferable lease to new owner upon approval. Recently launched an online ordering system for added growth potential. Turnkey opportunity in a prime outdoor recreation area! Listing is for business only NO REALESTATE.